LEGO® SERIOUS PLAY® is a playful methodology which facilitates decision making in collective intelligence, that can be used across organizations, teams and individuals. It encourages creativity while respecting the seriousness of the problematic to be  explored and resolved in real time. It relies on «constructivism» (Papert), which allows participants to turn abstract ideas into something more concrete. These ideas are expressed in the 3D construction of a metaphorical model built by each of the participants during the workshop, in response to a series of questions posed by the facilitator, which answers the problem to be explored, determined in advance of the workshop.

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The strength of this methodology is that all participants contribute to the narrative. This requires that everyone listen to the individual metaphors constructed in response to the problematic. Thus, participants are fully involved in the discussion, decision-making and weaving of a common narrative, «story telling» or thread of creativity that connects all models.